About
John Reece has been leading most of his life. He has been on a journey of improving his leadership skills since the early days (he has two younger brothers that were guinea pigs in his first leadership laboratory). In addition to being born into his first leadership position, he has either been elected, selected, self-appointed, or hired to lead throughout his whole life.
He has lived through many opportunities to learn about leading. Attempting to use sheer will, coercion, or strict application of leadership elements left him (and his followers) wanting something more.
The desire to continually improve coupled with a passion for serving others are the catalysts to journeying together here in WayQuest.
Always up for a cup of coffee, you can readily find John in daily conversations related to leading people.
Business Experience
John is a problem solver focused on improving decision-making and business performance. He is a builder of teams focused on investing in people to realize full potential and achieve common objectives. He delivers solutions by translating chaos and multiple possibilities into structured and actionable plans. John focuses on developing organizations to support strategic initiatives. He also understands how to apply technology as enabling tools to support continuous feedback and driving improved corporate and individual performance.
He brings experience in a variety of industries, including technology, financial services, energy/oil and gas, non-profit, manufacturing, healthcare, telecommunications, industrial products and transportation/logistics. John has served in executive management, sales, finance, consulting, and programming development roles, providing a breadth of experience and business understanding.
John earned his Bachelor of Arts in Mathematics / Computer Science at Samford University and his Master of Business Administration at the Stern School of Business, New York University.
Current Employer
John currently serves National Breast Cancer Foundation, Inc. (NBCF) as their Chief Strategy Officer and Chief Financial Officer. The mission of NBCF is to save lives through early detection and to provide mammograms for those in need. Its mission includes increasing awareness through education, providing diagnostic breast care services for those in need, and providing nurturing support services.
His areas of responsibility include the following activities.
Strategic
- Support the establishment of current and long-range goals, objectives, plans, and policies, subject to approval by the Board of Directors.
- Direct and contribute to general business planning regarding technology and systems required to maintain company operations and competitiveness.
- Contribute to marketing planning as it intersects with and supports the development of the organization and overall fulfillment of its strategic plans.
- Support and contribute to the execution and delivery of programs fulfilling the mission of the organization.
- Monitor and support the development of existing and new programs.
Financial
- Oversee adequacy and soundness of the organization’s financial structure.
- Direct the organization’s financial planning and accounting practices and its financial relations with lending institutions, shareholders, and the financial community.
- Appraise the organization’s financial position and issue periodic reports on the organization’s financial stability, liquidity, and growth.
- Direct and coordinate the establishment of budget programs.
- Direct and analyze studies of general economic, business, and financial conditions and their effect on the organization’s policies and operations.
Disclaimer
The opinions and ideas expressed here are John’s. They do not reflect, nor are indicative of, opinions or positions taken by his employer or organizations he serves.


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